Top Trends that Drive Marketing in 2017
- Influencer Marketing
Brands are finding their influencer through social media population; this considered to be an important factor of current market. To getting their brand name some brands using Guest Blogging services with the help of Existing users, Content Experts, Digital Marketers.
- Purpose-Driven Marketing
In the current marketing scenario audience / buyers doesn’t care about the details of the product at first, most people are driven by the emotions or personal benefits that they experience as a part of working with the brand. So the companies should focus their marketing on what they do, rather than why they are doing it.
- Solid Brand Identity
Every company is actively looking for new, relevant leads to increase sales. In 2017, you will likely see a trend of many brands focusing on solidifying their brand identity in order to drive leads. Along with purpose-driven marketing, a strong brand identity is needed to set your company apart from the competition. Without a solid brand identity, companies in a given industry tend to look the same to users.
- Content Marketing Strategy
Content continues to be incredibly important for brands going into 2017. While content has been an important part of marketing for the past few years, many companies still do not have a solid strategy in place. A detailed strategy is essential for meeting goals, offering valuable content and improving outcomes. Surprisingly, only 32% of brands report having a documented content marketing strategy. The Content Marketing Institute notes that the most-effective marketers are more likely to document their strategies, but this year those w ho had a clear strategy dropped by 3%.
In order to create a strategy that achieves specific goals, companies will need to focus on hard numbers. Many marketing platforms are now offering analytics tools to help marketers track their progress and reconsider their strategies. The analytics will continue to help brands solidify their content marketing strategies and adjust their approaches to better meet their goals.
- ROI Measurement
Every year the top question is “How to I show my content marketing strategy’s success?” Expect a continued focus to be placed on proving value in hard numbers in order to get management on board with continued marketing efforts. Companies need to watch their revenue for several months before they should expect to see an impact from their adjusted marketing strategies. This is going to be where measuring the right analytics is important for showing the return on investment that a good strategy should bring to a company.
- Website Personalization:
Customers expect to be treated as individuals and not just another face in the crowd. 2017 will see more companies focusing their efforts on intelligent marketing tactics that use big data stores to advertise to customers on an individual basis. This may include offering users suggested products, information or other navigational choices based on the habits or preferences of the user. As users improve their website personalization, they will also have a better grasp of who their customers are and what they are interested in. Companies should take every opportunity to gather their own user data, especially since many major companies appear to be making a move away from cookies as a form of user identification.
- Website Personalization
Customers expect to be treated as individuals and not just another face in the crowd. 2017 will see more companies focusing their efforts on intelligent marketing tactics that use big data stores to advertise to customers on an individual basis. This may include offering users suggested products, information or other navigational choices based on the habits or preferences of the user.
- Marketing Automation
With website personalization as a major factor in 2017, companies are going to need to handle larger groups of customers with the same kind of personalization and care in their content marketing. This is only reasonably possible when companies have marketing automation strategies in place to handle the routine messages, such as thank you emails, welcome notifications, abandoned cart emails, product suggestions, newsletters and more. Content can be set up and triggered by specific actions, preferably segmented to further personalize the message to the type of user it is being sent to. This allows users to bring a personalized approach to a very large group of users.