Digital Marketing Predictions for 2018
The world of digital marketing is big and you might get confused with the different channels that belong to the platform. Thus, you have to know the kind of your products as well as potential customers and define a marketing strategy for your startup. In this case, begin with the possible means that could be suitable for you. If you’re still confused on how to pick the right channel for you, you need each option to hire a qualified digital marketing agency that will do every research necessary for online business marketing and create a strategy that’s suited for your business.
Video Will Dominate
Videos have become a major part of the digital world in this Digital age. With Facebook testing video monetization like YouTube, it is clear that the trend is here to stay. Video helps tell more compelling stories, gets your point across faster and can improve sales. Video on a landing page or sales page, for example, can help increase conversions by as much as 80%, according to research.
Subscription video platforms such as Voot, Amazon Prime, Netflix, HotStar etc have also witnessed an increase in viewership. All brands are adopting video ads, Ex-plainer Video, video storytelling, collaborating with video influences, and what not. In 2018, if you are not up-to-date with video creation skills, you might be lagging behind.
Personal branding by Celebrities
What do you wish for community to ally with you when they think of your name or Your personal brand is how you present to the world. Therefore, it serves to reason that a powerful brand is desirable to one that is unpolished and unexciting. Is there a certain subject matter in which you want to be perceived as an general qualities you want linked to your brand, The term branding has long been relegated to companies, but today almost every individual has a personal brand once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand.
This year saw the rise of several celebrities, including Shilpa Shetty, Gauhar Khan, Malaika Arora Khan, and many others, starting their YouTube channels. These channels are either in collaboration with media houses, or on an individual basis. They help celebrities merge this content with call to action with their clothing brands, Yoga CDs, etc. Increasingly, as actors such as Anushka Sharma and Deepika Padukone launch their clothing lines, this personal branding trend is bound to grow in 2018.
Storytelling by Brands
It is becoming harder by the day to sell without a story. That trend will grow in 2018, and we could see more Behind the Scenes by big brands. Emotion, authenticity, personal connections and driving to action. That’s what storytelling is all about and in this regard the old storytelling info graphic below is still relevant. If you are managing a brand, it would be great if you state candid facts about the brand, along with C T A posts. Recently, a letter and sharpeners for left-handed children designed by Hindustan Pencils went viral.
Google might release voice search based SEO Algorithm
Currently, Google’s SEO (Search Engine Optimization) algorithm largely depends on written content. video SEO is highly dependent on the tags, or descriptions being written along with the videos. With upcoming and new internet users preferring less written content and more visual and audio content, video search might take a concrete shape in 2018. However, in time Google may start ranking videos based on their voice/video quality, similar to what it does to the written content. However with increasing video content and audio searches, Google might soon come up with an audio search-based SEO algorithm.
Customizable Chat bots
If we look at the history of chat bots, we see a major spike throughout the previous year, and that growth is likely to continue.. But what if your organization receives hundreds or thousands of similar customer service questions? Brands have found an answer and it’s chat bots. Much like we mentioned last year, social media trends in 2018 point toward another period of growth with chat bots. As we just covered, incoming social messages to your brand need a response.
Techrista is one of the Kerala’s number one digital marketing company, situated in Technopark, Trivandrum providing unique branding and marketing strategies for startup as well as growing companies. Digital Marketing has to be done as soon as the start-up is formed. From the beginning DM needs to be a core part of the start-up’s business strategy. If Digital Marketing has not been on your radar in the past, this is the right time to understand its importance and start strategizing.
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